Why google is better than bing

Also, there are variations to the demographics of average users of both search engines. When it comes to Google, its users are often younger. With that in mind, brands can create their paid campaigns by identifying the audience that closely matches their target audience. This way they can boost their returns.

As you start with PPC advertising, many businesses should first identify the platform that offers the greatest reach. Some of their strategies include:. This can be discouraging for new users and smaller firms who want to use paid search.

Again getting the top paid spot on Google is much harder on Google than it is on Bing. Thus it requires high-quality scores plus key investment levels. This is another important difference between Microsoft Ads and Google Advertising. This also has aggregate effects on advertising costs as a whole. Therefore, using Bing can really benefit those businesses that specifically target this demographic. Brands that use a huge market targeting approach can ensure they achieve more coverage.

Also, the two paid Advert services offer different options for the targeted option. Both platforms allow sites to target particular user segments depending on characteristics like demographics, which helps increase the effectiveness of ad spend.

As such, Google Ads has a wide variety of targeting options ranging from dynamic search ads to remarketing. Also, Microsoft Advertising offers several targeting options. But this is generally said to be less advanced compared to its main competitor. This data is really useful for specific types of businesses that plan to target audiences working in specific industries.

For example, recruitment firms would profit from this. It can be applied as a tool for targeting employees in specific companies with ads. For companies that are trying to decide on a PPC platform, we recommend that you consider using both platforms as an integrated digital marketing approach. As seen above, each search engine comes with its unique merits, flaws, and audiences. Therefore, sites will often get the best overall performance by combining the two while offering their ads to different groups of users.

Gives more relevant results — Google search engine will organize your search results with precision and clarity. This is very important. Thanks to the help that Google provides, your search efficiency will further get boosted. Google offers connected products like Google reader which provides additional background information.

Since Google is rich in information, using its connected products will add more value to your business. By click-through-rate, this refers to when a user actually clicks or interacts with an advert. Thanks to the high click-through-rate on Bing adverts this search engine has managed to mitigate the key issue of it not getting as many users. Using Google as the main central search engine for marketing purposes comes with many fantastic benefits. However, there are some negatives that come with it.

One negative issue of using Google in your marketing is cost. This is evident in the ads pricing through its AdWords system. Note that the cost for an advert will depend on several factors like your industry or even the competitiveness of your chosen keywords.

And that is significantly higher compared to other search engines such as Bing. Therefore, you could decide to add the main AdWords campaign into your Google Analytics tool. Bing offers a stronger and better social integration platform. Thus it can contract with social sites such as Twitter and Facebook which gives it better access to more social data. Since Twitter and Facebook are more popular it then means that Bing will give you effortless social connectivity over Google. As such, when you just click on a thumbnail it means you will open the movie.

Also, your search results will be presented neatly on a results page. The reason behind this is mainly due to brand familiarity. Note that most Google users are typically younger and tend to spend a good amount of time browsing. Many Bing users are aged between 55 and 64 years.

As a result, another benefit would be that Bing users have higher spending power. Again, the issue of Bing being less popular compared to Google can have a net positive. Since fewer people use Bing than Google, it then means that advertising on Bing will generally be more affordable. Also, Bing is automatically available on each Microsoft device. With Microsoft's poor position in the smartphone market, this is going to be very hard for them as well.

This question originally appeared on Quora. Ask a question, get a great answer. Learn from experts and access insider knowledge. More questions:. This is a BETA experience. Actually getting to YouTube requires another click from there.

This is, again, not the end of the world. Bing insists on itself in a way that feels unseemly. This carries over to other corners, as well. Bing news results will sometimes pop you over not to the site that produced the story, but an MSN. Microsoft owns both Bing and MSN. But AMP stories at least feel recognizably from the sites that produced them. Not so those absorbed by MSN. Bing also has more urgent problems that I never personally encountered.

As tech site How To Geek recently reported , it gave racist, antisemitic, and otherwise awful search prompts, even with SafeSearch enabled. Google has had its share of racist results , along with objectionable autocomplete suggestions , but it seems to have worked through the most blatant of these issues a few years ago.

Everyone uses Google, after all. People are quicker to spot the problems, and Google is quicker to rectify them. You can see Bing's growing pains in other instances as well; this summer, a search for "fortnite android" yielded multiple malware results on Bing , including in the top slot. In fairness, Google showed one suspect result as well, but it's generally safer clicking.

It's worth noting, too, that for all the kerfuffle over Google mulling a censored search engine for China , Bing already operates there, albeit with negligible market share. Again, these aren't things I can speak to from personal experience, but they all play into a fuller evaluation of Bing.

And then, finally, there were the recipes. For the entire summer and most of the fall, I repeated this process with Bing, which would return promising-looking recipes from sites I trust. A good start! But when I clicked on that link, Bing would not, as you might expect, take me to AllRecipes or Delish or wherever else.

It would instead expand the search results to show the full list of ingredients. I have two caveats here. First, as of October it appears that Bing has changed how it handles recipe results; the behavior described above still takes place in a top carousel of search returns, but the rest of the page behaves much more rationally.

When it comes to optimizing a website, SEO professionals typically focus on Google. One of the first distinctions between Microsoft Bing and Google is market share.

According to Statista, in February , Bing accounted for 6. In fact, one-third of online queries in the U. Another fun tidbit is that Ahrefs recently did a study on the Top Bing searches globally and the 1 query searched was [Google]. From a search functionality perspective, the two search engines are similar, but Google offers more core features:.

Google says :. This is why using structured data is so important. It provides a data feed about your content so Google can understand it better, which can help you qualify for rich results and get more clicks and impressions.

However, this search engine index size estimating website puts the Microsoft Bing index at somewhere between 8 to 14 billion web pages. The two engines have shared a little about their approaches to web indexing. Microsoft Bing says :. The goal is to minimize bingbot crawl footprint on your web sites while ensuring that the freshest content is available. Around the same time the above statement was made, John Mueller from Google said :.

So some URLs we will crawl daily. Some URLs maybe weekly.