How can i get sponsored by nike

While the brand has ultimately gained the trust of consumers, the market is becoming more competitive as years go by. Nike wants people to know that while brands may come and go, they remain to be the most trusted brand by great athletes! Luckily, professional athletes now have the power of the internet and social media to help them cultivate a great following!

Start by creating your social media accounts if you are yet to create one for yourself. Afterwards, you can start working on a social media management campaign that allows you to gain engaged followers.

A point often overlooked when it comes to cultivating a following is the importance of engagement. As a sponsored athlete, you must be able to entice your followers to purchase from your sponsor.

Just take a look at what happened to Michael Jordan. Driving insane amounts of sales to the brand, Jordan started making money off the court!

Luckily, there are great sports digital marketing companies like Creatitive more than willing to help you land that golden deal! Nike have released a signature Jordan shoe every year since. The growing stature of Jordan as a brand throughout his time in the NBA and his legacy since retirement cannot be understated in terms of its importance to Nikes growth, playing a significant role in propelling Nike to the forefront of the sportswear and apparel sector.

This is exemplified by the fact that 20 years on from his retirement, the Jordan name and the Jumpman logo are still recognised across the planet. Almost two decades on since Michael Jordan last appeared in the NBA, more Jordan branded shoes and apparel are being sold than the signature lines of ever other current NBA player combined [5].

Since, the Jordan brand has looked to collaborations as a means of resurgence. Celebrity partnerships such as with US rapper Travis Scott and an entry into the gaming market through a partnership with Fortnite have enabled Jordan to connect to a younger audience, meanwhile the release of new versions of retro styles has helped the brand reconnect with older fans.

It was the first time that a brand with unrivalled credibility from outside football entered the game, which has paved the way for more fashion brands to enter sport, such as Palace and Juventus [6]. The Last Dance gives Nike and the Jordan brand valuable exposure during the sporting hiatus.

The docuseries also introduced Michael Jordan to a generation that never got to see him play. The value of this exposure for the Nike and Jordan brands cannot be understated in the midst of the global sporting blackout, which has severely depreciated the value of other sponsorship deals and athlete endorsements for Nike, which, in a normal world, would provide the brands the desired visibility.

This increase exposure and demand for Jordan branded products has been a blessing for Nike in a time where the apparel industry takes a hit from the COVID pandemic due to forced retail closures and financial hardship across the world, and has provides the sportswear giant an increased competitive advantage over its rivals at a time when everyone is struggling. Emotional Branding. Emotional branding forms a central part of Nike's sponsorship strategy. Nikes ascent to the top of the food chain in the last few decades has derived from its strong use of marketing, new technology and use of emotional branding.

The latter in particular has become a major area in which the brand has exploited in recent years to generate noise around sensitive areas and heighten its relevance. In , the brand made their bold stance in showing support to ousted NFL Quarter-Back Colin Kaepernick, who had himself made a political stance which remains a hotly debated topic across the globe.

Once again, athlete endorsements have been vital for Nike in terms of amplifying the message and driving consumer engagement, but this time Nike have positioned them alongside unknown fitness fans to portray the message that we are all in this together. Black Lives Matter. In response to the horrific murder of George Floyd by a white Minneapolis police officer Nike have been one of many brands to come out in support of the Black Lives Matter movement.

Despite hit to finances, Nike expected to keep up sponsorship spend. This has been vital throughout the COVID pandemic as digital business streams have become essential for brands to ride out the crisis. Whilst Nike has positioned itself well to get through the COVID pandemic, reporting fiscal third-quarter sales that topped expectations, competitors have taken a huge financial hit.

Euro's postponement costly and inconvenient for Nike. Nike has been the most affected kit supplier by the postponement, supplying kits for 8 teams in the tournament, the most of any kit supplier, including France, England, Portugal and the Netherlands.

Nike were set to release the kits for their sponsored teams in March, however these have been forced into delay. Nike would have been well advanced in its manufacturing and distribution processes given the need to freight its products from factories in Asian markets like China and Pakistan.

This leaves the potential for Nike to be sitting on stock for national teams they may not have under contract. Andy Korman, senior sponsorship consultant at The Sports Consultancy and partner at its legal service, TSC Legal , said that contracts will differ, with some having exact stop dates, such as July 31, , whereas others may stipulate the end of the contract as one week after the European Championships, which would protect the kit supplier.

These could include reduced rates for the extra year, enhanced renewal terms or more generous use of player assets during the term[12]. GlobalData, Consumer Intelligence Centre.

Sportcal Sponsorship Intelligence Centre. Sportcal News. About us Contact us Subscribe. Twitter Facebook Linkedin E-mail. Nike is also committed to increasing their already popular international brand. Different countries have different cultures, so building a brand adhering to those specific guidelines could garner Nike's attention.

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